YeJoon Hwang

 

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CLIENT: TOSTITOS

TOSTITOS CANTINA: NOLA SUPERBOWL

New Orleans shares Tostitos’ welcoming DNA: it brings together different cuisines and cultures in a way that feels like home, no matter where you’re from.

So for Tostitos, launching a new culinary experience in NOLA was a chance to celebrate shared values of connection, community,
and—as they say in the Big Easy—let the good times roll.

Rather than constructing a temporary pop-up, Tostitos partnered with St. Roch Market, a historic New Orleans food hall, to launch Tostitos Cantina: a collaboration with 11 local chefs who crafted exclusive dishes featuring Tostitos chips and dips.

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 THE TOSTITOS CANTINA EXPERIENCE CASE STUDY

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