CLIENT: CRACKER JACK

CRACK OPEN THE HALL OF FAME

I may never get into the National Baseball Hall of Fame, but I can claim, I got Cracker Jack into the Hall of Fame.
Cracker Jack was looking for a way to highlight its storied past as a staple of baseball culture and so we campaigned the National Hall of Fame to induct us in.
We thought we would have to create a whole “For Your Consideration” campaign but as fun as that would have been… it only took a couple conversations for the HoF to say yes.
That was easy. And why wouldn’t it? Every seventh inning stretch, we all sing: “Buy me some peanuts and CRACKER JACK!!”
Cracker Jack is embedded into the nation’s pastime and it’s a wonder why it wasn’t in the Hall of Fame in the first place.

We got a whole exhibit installed in Cooperstown and even had fellow Hall of Famer Dave Winfield become our honorary curator.
A sweepstakes to Induction Weekend launched the campaign and it was a Grand Slam.