YeJoon Hwang

 

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CLIENT: bubly

Michael Bublé has been saying it for years.

It’s not bubly. It’s bublé.

So for the holidays, we stopped fighting him.

merry berry bublé was a limited-edition holiday flavour built around the return of bubly’s most persistent spokesperson. We brought it to life with festive content, a knitwear collection, and pop-ups across Canada, including CF Toronto Eaton Centre, where fans could try the drink and celebrate the can Michael always knew was coming.

Finally.

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