CLIENT: RUFFLES X KFC

11 BEATS AND CRUNCHES

What do you do when you’ve got the 11 secret herbs and spices of KFC inside a Ruffles bag?

You celebrate them with an 11 track album made from the sounds of the crunch that resounds from both chicken and chips.
We collaborated with Animal Studios to record the sounds of KFC and Ruffles Crunches and remixed them with beat tools to create music completely created with the sounds only these two brands could make. Then we put it out in the wild and called for artists to remix them with their dancing, raps, and more.

A special collaboration with Connor Price took our title track “Crunch the Drop” to the next level, bringing that secret spice to the mix.