CLIENT: GRANDMA’S COOKIES

GRANDMA’S GOT TREATS X SALT-N-PEPA

Grandma’s Cookies was getting a fresh batch of branding and a campaign for the first time ever. New logo, new gram, same old recipes we all grew up on.
And what better way to celebrate than to treat the kiddos to some sweet cash?

You want treats? Cuz Grandma’s Got Treats—and lots of ‘em. Where does she put all those treats? In the cookie jar, boyeee! But Grandma ain’t stoppin with the jar; she’s comin’ for the gram, with epic rap battles, hilarious content, and a whole social feed full of weekly prize opportunities.

We had Grandma hide her cookie jar full of treats, stashing them all over our social. Whether the cookie jar is tiny on a post or hidden in the background, we got fans in a searching frenzy to follow, find, and comment where they found the jars for a chance to get a treat from Grandma. Plus, each comment about a cookie jar found will be an entry to win a $10,000 cash grand prize.

So of course we had to team up with some Glam-ma’s Salt-N-Pepa to brings some fresh beats to launch our campaign and let everyone know Grandma’s Got Treats.