CLIENT: SAN MANUEL CASINO
ALL THRILL
Gaming, it’s not all about winning $$$.
Really, it’s all about the rush before the reward, the anticipation of roll, the flip, the double down (it’s pretty much a physically demanding activity).
San Manuel wanted to tap into the thrill of the game that true gamers know and look for when they go the floor of the casino.
We decided to build that feeling in our campaign: ALL THRILL.
Leaning into the magic of discovery, we created three spots, each highlighting the rush of uncovering a hidden world. Every spot alluded to a city of lore: El Dorado-City of Gold, The Hanging Gardens of Babylon, and the Terracotta Metropolis of Xi’an. We follow three heroes into these beautiful worlds, representative of the transformation that San Manuel Casino has gone through in their rebranding and modernization of the casino.
Imagine walking into San Manuel Casino, dressed for thrill. You find yourself in the High Limit Room, the dealer places two cards before you, a pair of aces. You split your aces, and time slows as you put it all on the line. Possibilities race through your mind as you feel the odds flip in your favor.
Imagine walking into San Manuel Casino, just you and thousands of slot machines. You marvel at the beauty around you, but your concentration is unbroken. You know your machine. You find your luck as the first reel clicks into place. Then the world starts spinning as the second 7 appears.
You draw near. Your heart racing, you take a deep breath. You've arrived, at San Manuel Casino. This is where you turn the tables in your favor. This is where you try your luck at thousands of slot machines. This is where you give your poker face something to smile about and give your luck a run for its money.
OUT-OF-HOME
(There were a lot on the drive from Vegas to LA if you’ve been on that route. I usually fly so I wouldn’t know)
