CLIENT: RUFFLES
NEW FLAMIN’ HOT BBQ WITH JAYSON TATUM
Hot hands deserve a hot new flavor.
With Jayson Tatum as the newest Ruffles Chip Athlete, he needed a flavor launch that spoke to his hot skills on the court and the St. Louis spirit he came from.
Introducing Ruffles FLAMIN’ HOT BBQ.
We created a content piece that took a bit of inspiration from his hometown St. Louis, ingenuity with all new the Covid-19 production restrictions, and a sprinkle of suspension of disbelief in this seriously comical take on Jayson Tatum, his life, and the hot new flavor he’s bringing to town.
Imagine walking into San Manuel Casino, dressed for thrill. You find yourself in the High Limit Room, the dealer places two cards before you, a pair of aces. You split your aces, and time slows as you put it all on the line. Possibilities race through your mind as you feel the odds flip in your favor.
