CLIENT: RUFFLES X RAPTORS
CUT DIFFERENT
Game recognizes game.
The team that turned what made it
different into the difference maker.
The OG chip cut with the ridges,
maxing out flavour with legendary crunch.
The designer cut from northern cloth,
who carved his own path.
Each in a league of our own.
All unique. And we own it.
This campaign pays homage to all the things that have given Ruffles & the Raptors their unique character: their Ridges. It’s a proud tribute to our common traits—bold, expressive, proud, united, and relentless and iconic. From the first chip cut with the Ridges, to being the only Canadian team in the league, we do it our way, hungry and in pursuit of our next chip. Through a capsule collection with Spencer Badu and a season-launching campaign that goes from the seats to the streets, we’ll celebrate all the ways we’re collectively Cut Different.
LAUNCH CONTENT
CAPSULE COLLECTION DROP WITH SPENCER BADU
