CLIENT: BURGER KING X NARUTO

YOUR NINJA WAY

We all have our dream brands. But never did I think it would be possible to work on an overseas IP that was no longer airing, that had finished its final season nearly a decade ago.
Getting to work on Naruto was not on the advertsing BINGO card. Yet here we are, a clash of titans, Burger King and Naruto.

Burger King had decided to branch out of its usual children-focused licenses and delve into the growing global popularity of anime and its reach across generations. After trying it out with a smaller promotion with One Piece (another huge anime IP), they decided to go all in with us with the works: TVC, social, experiential, store takeovers, a global effort. And for the first time, the toys were being offered with adult meals. We knew it would be huge.

Believe It!

 TVC

 SOCIAL

 EXPERIENTIAL