YeJoon Hwang

 

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CLIENT: DORITOS

DORITOS AFTER DARK: WINTER SOLSTICE

It’s after hours, and nothing good is open. Today’s night owl foodies are craving more than just a snack; they crave intrigue—served hot.

There’s something special about entering a space after hours, when the front doors close and only the invited are allowed to enter. Treating our fans to that one-of-a-kind VIP feeling, we created a Doritofied late-night supper club featuring a tasting menu of all the DAD creations.

We treated our guests through a two-part experience, where diners moved in groups, starting at a lobby like no other, before entering through a secret door to the main tasting course guided by our hosts. Served one by one, guests will sat next to strangers around triangle table–complete with Doritos inspired cocktails –for this bold, after-dark gastronomic adventure.

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